Optimise your Lawyer website for search engines (SEO)
The number of law firms is constantly growing, so the competition between them will be tough and challenging. To stay competitive, stand out among other lawyers and attorneys, and get new clients, you need to use search engine optimisation for your lawyer website – as one of the most effective marketing strategies for attorneys and other professionals.
But what is search engine optimisation? What problems and mistakes do most attorneys make? Why should attorneys invest in SEO? This in-depth guide will help you.
What is SEO and how does it work?
Search Engine Optimisation (SEO) is the optimisation of an attorney’s website in order to increase the website’s ranking in Google and other search engine results.
Simply put, SEO is designed to increase web traffic and help target clients find your website on search engines and social media sites on the Internet. Search enginesi are constantly changing and improving their search algorithm that attempts to provide the most relevant, authoritative and reliable information.
Why do lawyers need SEO services?
As a lawyer business owner, you may be wondering why you need SEO marketing; the answer is that without it, no one will be able to find your website if it is not optimised for search engines. When a user does a search in a search engine, the top five sites get the most hits. Therefore, if your lawyer services website reaches these positions, it will get more web traffic, more potential clients will appear.
In addition, your competitors are already investing in SEO for attorneys. This means that they are already benefiting from SEO by getting new clients.
Conversely, this is a great chance for you to get more clients faster. You can prove your effectiveness with a beautiful website and great SEO.
Lawyer SEO Best Practices
1. One web page for one keyword
Write detailed descriptions of your services, describe the benefits, talk about the professional qualities of your lawyers, talk about the results, supplement the article with client testimonials.
It is necessary to use a sufficient number of keywords on the website without compromising its quality. SEO-specialists make separate pages for each keyword. Keywords should be used in the titles or meta descriptions of the pages.
2. Lack of social media marketing
Your social media profiles can greatly influence traffic to your website. If your social media postings, interest users online, it can lead to increased web traffic. People will start browsing your website, increasing the flow of customers. If you don’t already have a social media account, create one on Facebook, Twitter, Instagram and other networking platforms.
3. Optimise your site for mobile phones
Search engines have recently started to prioritise mobile devices. This means that people are much more likely to use mobile phones than computers when searching for products and ordering services online. If your site is not optimised for mobile devices, the vast majority of customers will not be able to find your site and use your services.
4. Local SEO
When a user searches for a product or service, they are usually interested in businesses in the area where they live, near their work or in the region where they are travelling or on holiday. Thus, local SEO can play a crucial role in your business.
What can search engine optimization do for your business?
- Higher positions of your website in search engines.
- Improve your online presence and visibility
- Enter the right (local) market
- Gain insight into your customers’ needs.
- Provide information about your Lawyer practice.
- Get quality leads
Basic Guidelines for Lawyers SEO
- Create unique content
- Use keywords
- Create social media profiles
- Inspect the site for errors