WooCommerce search engine optimization

WooCommerce SEO is an online commerce platform used by e-commerce sites on WordPress. This plugin has gained popularity due to its simple interface and easy customisation of basic product attributes. WooCommerce is a free plugin for WordPress that adds an online shop to your WordPress site. With this plugin, your WordPress site becomes a fully functional eCommerce shop. Using our WooCommerce SEO tips, we will help your products and services rank better in search engines.

What does WooCommerce SEO customise?

WooCommerce SEO is an online tool that helps users optimise their content to attract traffic from search engines. The goal of WooCommerce SEO is to provide search engine robots with the most complete information about a product page, which will allow the search engine to better determine your page’s position in the search engine rankings. WooCommerce SEO is a very important part of attracting traffic to your website, in addition traffic depends on many factors such as site structure, keywords, domain authority, backlinks and more.

Yoast WooCommerce SEO plugin

If you have decided to set up full SEO capabilities for your online commerce, you need the Yoast WooCommerce SEO plugin to unlock additional tools and features for your WooCommerce shop.

Take advantage of Yoast SEO’s structured data. Yoast automatically displays all the data you need to get rich snippets for your products, prices and reviews.

Yoast WooCommerce SEO gives you the ability to customise the most important details and metadata for your product such as manufacturer, brand, colour and GTIN/EAN/UPC/MPN information. These fields are automatically combined into structured data that will help search engines better understand your products and services.

Yoast WooCommerce SEO features

Quickly create page titles and product descriptions that will appeal to search engines. This feature is available in Yoast SEO Premium, easily integrated with WooCommerce.

Structured product data is simply essential for online shops. Your products can be highlighted in Google with star ratings and prices, for example. To help you visualise how it will look in a search, Yoast makes a Google preview for products matching Google search results.

Each individual product has an identification code. This unique product identifier helps the searcher understand the different product variants (colour, size).

Adding these product IDs to your product data in your WooCommerce shop increases the likelihood that Google will show the right variant of your product to the right customer.

WooCommerce can automatically add many pages to your website. If your online shop uses filters such as price ranges, colours or sizes, you will have different URLs for each combination of these filters. The Yoast WooCommerce SEO plugin hides such pages from Google so that the search engine doesn’t waste time processing duplicate content. As a result, you will have fewer pages in your sitemap, but they will all be unique.

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